Ethical Purchase Behaviour and Consumer Social Responsibility

Social and Ethical Responsibility against Social Determinism

Background: Because of the highlighted role of ethical responsibility in social and individual life, it is looked as an important issue in ethics area. Social responsibility that is defined as a sub-factor of ethical responsibility will have such an important place. What is discussed in responsibility discussions commonly is the “human will”. Responsibility is more based on the free will. In th...

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Determinants of Purchase Behaviour of Online Consumer

Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...

Consumer Social Responsibility – The True Corporate Social Responsibility

Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....

Consumer Social Responsibility Pigors Rockenbach